Joico LumiShine Demi-permanent hair color

Introducing a gentle, ammonia-free color system of over 20 shades formulated for deposit only. Guaranteed predictable, consistent color results when mixed with LumiShine Crème Developer 5 Volume.

COLOR SO BRILLIANT, IT INSTANTLY RESTRENGTHENS HAIR WITH UP TO TWICE THE SHINE. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed!

• Hair with up to twice the shine
• 100% replenished and restrengthened hair
• Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos

IT’S EASY! Three simple steps to brilliant color—consultation, formulation, and application.

ITS PREDICTABLE… RELIABLE… AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.

IT SMELLS AMAZING! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts.

Application: Mix with LumiShine developer (1.5%) in a ratio 1:1. Exposure time: 5 - 35 minutes.

Size: 60ml